Rosa Parks Events Featuring or honoring Parks 1995 Box 20 Folder 5 Banquet of the Golden Plate Manikintowne Field Greens Tomato Vinaigrette Intermezzo Grilled Filet of Beef Shallot Bordelaise Melange of Garden Vegetables Potato Gratin Summer Berry Almond Tuile Champagne Sabayon 1990 Jordan Chardonnay 1988 Clos du Bois Merlot Schramsberg, Blanc de Blancs THE BEGINNING AND NOW THE JOURNEY CONTINUES... "An Evening with Rosa" Entrance of Dais Guests Ms. Kelly Wilson Dancers Entrance Rosa's Entrance Mr. Dennis Baxter Song (Black National Anthem) Martin Luther King Jr. Lift Every Voice Memorial Choir Welcome Ms. Romona Riscoe Invocation Rev. Joseph D. Patterson Introduction of Bruce Crawley, Master of Ceremonies Ms Romona Riscoe Introduction of Dais Guests & Other Dignitaries Mr. Bruce Crawley Song - We Shall Overcome Dinner Blessing Rev. Dr. James Carrington Dinner Special Presentation Mr. Curtis Dean Biography of Rosa Parks Ms. Ahmeenah Young Video Dais Guest Presentations Mr. Bruce Crawley Introduction of Rosa Parks Mr. Bruce Crawley Benediction Rev. William B. Moore "Honored Dais Guests" The Honorable Edward Rendell Mayor - City of Philadelphia Councilman John Street President - City Council Mr. Bruce Crawley Crawley, Haskins & Rogers Ms. Marla Gibbs Entertainer, Community Leader Mr. Dick Gregory Entertainer, Community Leader Ms. Emma C. Chappell United Bank Mr. Bill Wilson Synterra Ltd. Mr. Herman Art Taylor O.I.C. (America) Mr. Robert Nelson O.I.C. (Philadelphia) Rev. Dr. James Carrington Friendship Baptist Church Rev. Joseph D. Patterson Hickman Temple (A.M.E.) Ms. Romona Riscoe Philadelphia Convention & Visitors Bureau Mr. Dennis Baxter African American Chamber of Commerce Ms. Ahmeenah Young Penna. Convention Center Dr. W. Ted Smith, CMP Kappa Alpha Psi Fraternity Mr. Howard F. Mills National Urban League Rosa Louise Parks Biographical Sketch Rosa Louise Parks is nationally recognized as the "Mother of the Modern Day Civil Rights Movement" in America. Her refusal to surrender her seat to a white male passenger on a Montgomery, Alabama bus, December 1, 1955, triggered a wave of protest December 5, 1955 that reverberated throughout the United States. Her quiet, courageous act changed America, its view of black people and redirected the course of history. Mrs. Parks was born Rosa Louise McCauley, February 4, 1913 in Tuskegee, Alabama. She was the first child of James and Leona Edwards McCauley. Her brother, Sylvester McCauley, now deceased, was born August 20, 1915. Later, the family moved to Pine Level, Alabama where Rosa was reared and educated in the rural school. When Rosa completed her education in Pine Level at age eleven, her mother, Leona, enrolled her in Montgomery Industrial School for Girls (Miss White's School for Girls), a private institution. After finishing Miss White's School, she went on to Alabama State Teachers College's High School. However, she was unable to graduate with her class because of the illness and subsequent death of her grandmother, Rose Edwards. As Rosa prepared to return to Alabama State, her mother also became ill. Therefore, she remained home to care for her mother while her brother worked outside to help support the family. Rosa married Raymond Parks, December 18, 1932. Raymond, now deceased, was born in Wedowee, (Randolph County), Alabama on February 12, 1903. He received little formal education due to racial segregation, but with the encouragement of his mother, Geri Parks, Raymond was a self educated person. However, his immaculate dress and his thorough knowledge of domestic affairs and current events made most people think that he was college educated. He supported Rosa's desire to complete her formal education, and she received her high school diploma in 1934. Mr. Parks was an early activist in the effort to free the "Scottsboro Boys," a celebrated case in the 1930's. Together, Raymond and Rosa worked in the National Association for the Advancement of Colored People (NAACP). He was an active member and she served as secretary and later youth leader of the local branch. At the time of her arrest, she was preparing for a major youth conference. After the arrest of Rosa Parks, black people of Montgomery and sympathizers of other races organized and promoted a boycott of the city bus line that lasted 381 days. Dr. Martin Luther King, Jr. was appointed the spokesperson for the Bus Boycott and taught non-violence to all participants. Contingent with the protest in Montgomery, others took shape throughout the south and the country. They took form as sit-ins, eat-ins, swim-ins and similar methods. Thousands of courageous people joined the "protest" to demand equal rights for all. From 1965 to 1988, Mrs. Parks was employed by Congressman John Conyers. First Congressional District of Michigan. In February, 1987 she began the Rosa and Raymond Parks Institute for Self Development. The purpose of the Institute is to motivate and direct youth not targeted by other programs to achieve their highest potential. Rosa Parks sees the energy of young people as a real force for change. It is among her most treasured themes of human priorities as she speaks to young people of all ages at schools, colleges and national organizations around the country. Mrs. Parks has received ten honorary doctorate degrees, hundreds of plaques, certificates, citations, awards and keys to several cities. Among them are the NAACP's Spingarn Medal, the UAW's Social Justice Award, the Martin Luther King, Jr. Non-Violent Peace Prize, the Roger Joseph Prize from Hebrew Union College, the Pope John XXIII medal from the College of New Rochelle and numerous other honors. Rosa Parks: My Story, as told to Jim Haskins, was published in 1992. A quiet exemplification of courage, dignity and determination, Rosa Parks is a symbol to all Americans to remain free. CELEBRATING people making a difference A Year of Anniversaries Wednesday, November 1, 1995 Welcome to the national women's law center's annual awards dinner On the occasion of the 75th Anniversary of Woman Suffrage 40th Anniversary of the Montgomery Bus Boycott 30th Anniversary of the Voting Rights Act Evening's Host Lynn Sherr ABC News Correspondent and Author Welcome From The Center Iraline G. Barnes Board of Directors, National Women's Law Center Special Excerpts "One Woman, One Vote" Produced by Ruth Pollak Award Presentations Ellen Goodman Author and Syndicated Columnist Presented By Nancy Duff Campbell Co-President, National Women's Law Center Antonia Hernandez President & General Counsel Mexican American Legal Defense & Educational Fund Presented By Marcia D. Greenberger Co-President, National Women's Law Center Rosa Parks Civil Rights Leader Presented By Elaine R. Jones Board of Directors, National Women's Law Center ADDITIONS TO THE PROGRAM Pacesetter Tables America West Airlines Marriott International, Inc. Time Warner, Inc./Carol Melton Host Tables Merck & Co, Inc. Melanie & Larry Nussdorf Powell, Goldstein, Frazer & Murphy Benefactors Reamy Ancarrow Barbara A. Bergmann Nancy Bregstein & Gary V. Gordon Dewey Ballantine Hill & Knowlton, Inc. International Business Machines Corporation International Union, UAW Ellen Sudow & Joseph Higdon Patrons Ginsberg, Feldman & Bress Sponsors American Express Company Anne Bartley Bazelon Center for Mental Health Law Carla & James Flug Kim Gandy & Christopher Lornell Collette C. Goodman HCR Consulting Group Vicki C. Jackson Sarah Kovner Lexis Counsel Connect Myles V. Lynk Nancy McFadden Anne & Alan Morrison National Abortion & Reproductive Rights Action League Peter C. Robertson Maureen Thornton Syracuse Westinghouse Electric Corporation Rosa Parks' contributions to the cause of civil rights in this country are beyond measure. One of the first women to join the Montgomery, Alabama NAACP Chapter, her quiet refusal to give up her seat on a segregated bus to a white man in 1955 ignited the modern-day civil rights movement. Her character, integrity, moral courage and fortitude stand as shining proof that one voice can make a difference. The strength of her convictions empowered a crusade for equality and justice that endures to this day. Still committed to human rights, Rosa Parks champions these ideals through the Rosa and Raymond Parks Institute for Self Development and the Parks Legacy organizations, which she co-founded to ensure that the lessons and advances of the civil rights movement are carried forwards for future generations. She continues to inspire people throughout the world, young and old alike, through her example. Antonia Hernandez, President and General Counsel of the Mexican American Legal Defense and Educational Fund, has used the law, community education, and research to advance the civil rights of the nation's 24 million Latinos. Throughout her career at MALDEF, and as staff attorney to the U.S. Senate Committee on the Judiciary, directing attorney of the Lincoln Heights office of the Legal Aid Foundation of Los Angeles, and currently, as Board member of the National Women's Law Center, she has played a pivotal role in expanding the rights of women and people of color across the country. Ellen Goodman, author, Associate Editor and syndicated columnist for the Boston Globe, has been a powerful voice for women and families for over twenty years. Her insight, common sense, and verbal flair have attracted a fervent national following - especially among women's rights advocates. Today, her Pulitzer Prize-winning At Large column, syndicated by the Washington Post Writers Group, appears in over 440 newspapers across the country. She speaks out and speaks up about equality, injustice and the obligation to build on the civil rights and women's rights milestones that have been achieved throughout our nation's history. The National Women's Law Center Since 1972, the Center has challenged the law and the legal system to protect women's rights and to respond to women's needs. Serving as counsel in landmark litigation and an advocate for women and their families on public policy issues on the federal and state level, the Center has helped to expand the rights of virtually every woman and girl in the country. Today, the Center continues to fight on issues critical to women and their families, working to establish women's economic security, protect women's reproductive rights, and assure that women and their families have adequate and affordable child care, health care, and educational opportunities to enhance their lives and the future of our country. [*REGISTER & VOTE*] [*National Women's Law Center*] 1995 Awards Dinner Co-Chairs Iraline G. Barnes Potomac Electric Power Company Robert N. Weiner Arnold & Porter Dinner Committee Brooksley Born Eva Chess Elizabeth J. Coleman Catherine O'Reilly Collette Evelyn Dubrow Carol Tucker Foreman Loretta J. Garcia Nikki Heidepriem Sheila Slocum Hollis Elaine R. Jones George W. Jones, Jr. James W. Jones Carolyn Lamm Deborah Slaner Larkin Gail Ann Lione Michael J. Madigan Mimi Mager John W. Martin, Jr. Timothy J. May Jay Mazur Gerald W. McEntee William H. Neukom Jane O'Grady Jack Olender Diana Pennington Adrian C. Smith Susan Stewart Marna S. Tucker Karen Hastie Williams Awards Dinner Underwriters American Federation of State, County & Municipal Employees AT&T Ford Motor Company General Electric Co. Maidenform, Inc. National Education Association Simpson Thacher & Bartlett Zuckerman, Spaeder, Goldstein, Taylor & Kolker Leadership Tables Arnold & Porter Buc Levitt & Beardsley Capital Cities/ABC, Inc Compaq Computer Corporation Continental Airlines Ernst & Young Fannie Mae First Union National Bank of D.C. Fox, Bennett & Turner Deborah Slaner Larkin Minet, Inc. Patton Boggs L.L.P./Timothy J. May Potomac Electric Power Company/ Iraline G. Barnes Sarah Lee Corporation Steptoe & Johnson William H. Neukom/ Microsoft Corporation Wilmer, Cutler and Pickering Wyeth-Ayerst Laboratories Pacesetter Tables Aetna Life & Casualty Africare Willie & Jack Campbell Covington & Burling J. Gibson & Company Hogan & Hartson Macy's East Monsanto Company Proskauer Rose Goetz & Mendelsohn Host Tables Akin, Gump, Strauss, Hauer & Feld, L.L.P. American College of Obstetricians & Gynecologists AFL-CIO Feldesman, Tucker, Leifer, Fidell & Bank Foley & Lardner International Brotherhood of Teamsters Linda Heller Kamm Kirkland & Ellis Ellen Malcolm Metzger, Hollis, Gordon & Mortimer Mobil Corporation Nussbaum & Wald Ogilvy & Mather Worldwide Jack H. Olender & Associates O'Melveny & Myers Jennifer M. Porter & Co. Ropes & Gray Ross, Dixon & Masback Service Employees International Union, AFL-CIO Sidley & Austin John Vanderstar Washington Gas Company West Publishing Wiley, Rein & Fielding White & Case/Carolyn Lamm Benefactors AARP Judith Areen & Richard Cooper Arent Fox Kintner Plotkin & Kahn Association of Trial Lawyers of America Diana & Dick Beattie Brooksley Born & Alexander E. Bennett Bert Carp Crestar Bank Personal Trust & Investment Management Group Crowell & Moring Ellen R. Delany Dickstein, Shapiro & Morin Isabel P. Dunst Foley, Hoag & Eliot Foreman & Heidepriem, Inc. Michael Forscey Florence & David Isbell Johnson Publishing Company, Inc. Senator Edward M. Kennedy & Victoria Reggie Kennedy Koonz, McKenney, Johnson & Regan Linda Lipsett & Jules Bernstein Milberg Weiss Bershad Hynes & Lerach Maya Miller NationsBank Corrine & Leonard Parver Pettus Crowe Foundation Piper & Marbury Ruth & Stephen Pollak Delissa A. Ridgway Robins, Kaplan, Miller & Ciresi Nancy & Miles Rubin Elizabeth R. Sauer Schwalb, Donnenfeld, Bray & Silbert Shaw, Pittman, Potts & Trowbridge Mary Ann Stein Sutherland, Asbill & Brennan United Food & Commercial Workers International Union Nancy & Harold Zirkin Patrons Cynthia G. Brown Bonnie & Louis Cohen Sara-Ann Determan & Gary Sellers Sally & Timothy Dyk Susan G. Esserman & Andrew H. Marks Brenda Lee Fox Mary & Alfred Gray Jane and Sidney Harman Gail & John Harmon Professor Anita F. Hill Ann Lewis & Myron Sponder Lichtman, Trister, Singer & Ross Gail & Howard Paster Clara G. Schiffer Lois J. Schiffer Phyllis and Eli Segal Sandra Shapiro Gene Sofer Law Offices of Ann R. Steinberg Jamienne Studley & Gary Smith Marna Tucker & Lawrence Baskir United Mine Workers of America Leah Wortham & Eric Hirschhorn Sponsors Nancy S. Abramowitz & Mark Ellenberg Adams National Bank/Barbara Davis Blum Judy and John Aldock Alliance for Justice Ann & David Allen American Association of University Women/AAUW Legal Advocacy Fund American Civil Liberties Union Cory M. Amron & Pamela A. Bresnahan Andrews & Kurth Barbara R. Arnwine & Ruby J. Sherrod Shelley & Mark Austrian Bass & Howes Ronna Lee Beck & Paul R. Friedman Beech Street Foundation Ruth G. & Joseph C. Bell Marilyn Bergman Jane & Alfred Bergner Caryl & George Bernstein Anne K. Bingaman Susan Low Bloch & Richard Bloch Adele M. Blong & Steven J. Cole Judy Blume Lisa Brown Carol Elder Bruce Cathy L. Burgess & Felicia A. Emry Susan & Dixon Butler Cadwalader, Wickersham & Taft Center for Law and Social Policy Center for Women Policy Studies Children's Defense Fund Susan Colman Comerica Incorporated Karen Christensen & Ken Kay Debra Cooper Ranny Cooper Nancy Crisman & Arthur Matthews David, Hagner, Kuney & Krupin, P.C. Lynn Deitch/Butzel Long Gary V. Dixon Loti & Stewart Dunn Nancy Ebb & Gary Ford Federally Employed Women, Inc. Jo B. Fogel Nathalie F. P. Gilfoyle Grantmakers in Health Gray Panthers Greer, Margolis, Mitchell, Burns & Associates Emily & Eldon Greenberg Collot Guerard Florence & Peter D. Hart Ricki Tigert Helfer & Michael S. Helfer Nancy Hendry & Bill Baer Zona & James Hostetler Susan & Alan Houseman Doug Huron & Amy Wind Ithaca College Linda C. Jamieson & M. Jane Mahoney Mary Janney Judy & Bill Jeffress Jessamy Fort & Botts Dawn Johnsen & John Hamilton Wendy L. Kahn & Martin G. Burns Kohn & Einstein Sarel Kandell Kromer Lake Research, Inc. Esther R. Landa La Tomate Roz & Larry Latto Lawyer's Committee for Civil Rights Under Law Leadership Conference on Civil Rights League of Women Voters of the United States Patricia G. Lewis Gail Ann Lione Jeffrey F. Liss Marilyn Marcosson Mira Nan Marshall McCutchen, Doyle, Brown & Enersen Johanna Mendelson & David Forman Congresswoman Patsy T. Mink Francine Montemurro & Gwen Seaquist Betty Jo Moore & Angel Moore Mick Laura W. Murphy National Organization for Women, Inc. National Political Congress of Black Women Jean Nelson & Will Martin Susan Ness & Larry Schneider Nestle USA, Inc. Jane O'Grady Mary K. O'Melveny & Susan L. Waysdorf Margot & Joseph Onek Carol Pensky John H. Pickering Planned Parenthood Federation of America Planned Parenthood of Maryland/Sana F. Shtasel Princeton Graphics Corp. PR Solutions Public Employee Department, AFL-CIO Harriet & Bruce Rabb Ann L. Rasenberger Judy & Jack Riggs Estelle H. Rogers Stanford & Dorothy Ross Susan Deller Ross & Steven Herman Robbie Ross Tisch & Daniel Tisch Judith E. Schaeffer & Eileen C. Ryan Schiavone, Mulloy & Friend Rhea S. Schwartz & Paul Martin Wolff Donna E. Shalala William D. Simon/Simon, Turnbull & Martin Francine S. Stein Jean Gleason Stromberg Pamela B. Stuart Tiffany & Co. Thomas & Sally Troyer Beth & Sanford Ungar Ellen & Joseph Vargyas D. Jean Veta & Dr. Mary Ann Dutton Carmen Delgado Votaw Voters For Choice Education Fund Penny Wakefield Judith G. Waxman & Jim Weill Fredrica & Burton Wechsler Cheryl & Rob Weiner Wendy S. White Wendy Williams Toni G. Wolfman Women's Legal Defense Fund Women's Research & Education Institute Washington Post The National Women's Law Center greatly appreciates the generous donation of Marvelous Market for the 1995 Annual Awards Dinner. Photos courtesy of: National Archives and NAACP Design by: J. Gibson & Company The Rosa Parks Legacy and The Coalition of Human Rights Organization Presents 40th Anniversary Of The Montgomery Bus Boycott And It's Pathways to Freedom Fear Defiance Injustice Pain Character Role Model Faith Values Quiet Strength Determination Youth The Future Rosa Parks: The Legacy "Too many of today's youths do not know who they are or where they have been. And as a result, they do not know where they are going." Rosa Parks on Youth from her book "Quiet Strength" Few Americans have made the kind of history that provides us with the sense of where we are going. The kind of history that stimulates the vitality to innovate, to overcome...generation after generation. Rosa Parks is one such American and her legacy remains a template for world change. So we honor Rosa Parks, who she is and what she stands for, because to study her life, examine her actions and understand her convictions, reminds us of who we are and where we've been. Acknowledged as the "Mother of the Modern Day Civil Rights Movement," Rosa Parks sparked a movement that forever changed the course of human rights worldwide and laid the groundwork for all non-violent freedom fighters. On December 1, 1955, while riding a Montgomery, Alabama bus home from work, Mrs. Parks was asked to surrender her seat to a white, male passenger in accordance with the Jim Crow laws. When she refused, her simple act of defiance and subsequent arrest, touched off a 381 day boycott of Montgomery buses that ended when the U.S. Supreme Court ruled the segregated bus ordinance to be unconstitutional. Her actions, rooted in her deep spirituality and love for freedom and justice inspired The Montgomery Improvement Association (MIA) and its young leader Dr. Martin Luther King Jr. to forever change the course of history. Beginning on December 1, 1955 and for the ensuing 381 days, Americans of all races, creeds and colors will remember and pay tribute to Rosa Parks and her legacy. And from that knowledge of who she is and where she has been, gain a greater sense of where we are going. For Mrs. Park's life is a pathway...a pathway to freedom, justice and equality for us all. We invite you to celebrate these "Pathways to Freedom," and the Fortieth Anniversary of The Montgomery Bus Boycott. Injustice Judge not according to the appearance, but judge righteous judgement. - John 7:24 Rosa Parks being fingerprinted in Montgomery, Alabama, after her arrest on anti-boycott charges, February 22, 1956. Ninety-one other people were arrested. 40th Anniversary Of The Montgomery Bus Boycott And It's Pathways to Freedom HISTORICAL BACKDROP The story of Rosa Parks is one of the most important and moving in the Twentieth Century. Her life has touched millions of people and transcended cultures, race and nationality simply because it is based upon the practical application of timeless principles. It is the story of a person without prior fame, acclaim or status who decided that she could no longer tolerate bigotry and injustice. Today's media have coined her, " America's only authentic living legend." The historical backdrop is profoundly unpretentious. On December 1, 1955, while riding on a bus in Montgomery, Alabama, Rosa parks along with several other African-Americans was asked to give up her seat so that a white man could sit down. Others moved, but Rosa Parks did not. She was a woman of deep spiritual values who tried to live her life based upon Biblical truths. Knowing these truths, she could no longer tolerate injustice. In fact, she stood up for her rights by sitting down! That isolated incidence, during modern times, was the spark that ignited indignation against injustice throughout the United States and the world. Others took up the challenge to change unjust laws. Her boldness, courage and persistence inspired the world and changed the course of nations. In many ways, Mrs Parks' stance in 1955 was the start of modern day civil rights movement. Now, fourty years later, a comprehensive project has been developed to honor her and celebrate the on-going spirit that inspired her actions. Her book " Quiet Strength" has already been published, and now recording artists, television personalities, and authors are among the countless who have joined together to contribute their time and money in a unique way to celebrate her life and the impact it has made on their lives and the world. Values Train up a child in the way he should go and, when he is old, he will not depart from it. --Proverbs 22:6 Rosa Parks in front of the mural at Dexter Avenue Martin Luther King Memorial Church, December 2, 1985. 40th Anniversary Of The Montgomery Bus Boycott And It's Pathways to Freedom OVERVIEW OF 40TH ANNIVERSARY EVENTS Many important programs and events are planned for the 381 day celebration including: * An ABC 20/20 story by Deborah Roberts to air in August 1995. * A tribute to Mrs. Parks in Montgomery, Alabama in the first week of December 1995 sponsored by the Montgomery Improvement Association. * Promotion of Mrs. Parks' Best Selling book, Quiet Strength, and an accompanying national book signing tour. * Release of a Rosa Parks Tribute CD/Video entitled, A Tribute to Rosa Parks. * Release of a Limited Edition Rosa Parks Phonecard. * National tour schedules for two, One Woman Plays. * Television specials commemorating Mrs. Parks and her ahievements. * Dedication of Mrs. Parks' birthday as a national holiday. * Dedication of a Rosa Parks Commemorative Park in Detroit, MI. * The 381 Day School Countdown, an educational program for school age youth. * Pathways to Freedom 1996, a tour retracing the route of the Underground Railroad and providing educational opportunities for youth ages 11-17. * Selection and presentation of the First Annual Quiet Strength Awards. An overview of each of these programs / events follows. ABC News Magazine 20/20 Special ABC News Correspondent Deborah Roberts reveals the woman behind the legacy, Mrs. Rosa Parks. This indepth story chronicles Mrs. Parks' pioneering fight for justice, her landmark impact on the history of a nation and her true feelings about her struggle and its effect on American civil rights. Building momentum toward the December 1 Anniversary kick-off, this piece aired Friday, August 18 with commentary by Hugh Downs and Barbara Walters. Montgomery Improvement Association Tribute On December 1 of this year, our nation's spotlight will shine on Montgomery, Alabama for the kick-off of the 40th Anniversary Celebration, and the Montgomery Improvement Association, originally formed by Dr. Martin Luther King, Jr., will showcase an exciting program of events. All scheduled events listed are open to the general public. Friday, December 1 * Media Conference and Kick-off Event commemorating Rosa Parks' arrest. * Welcome and registration. * Outdoor concessions and exhibits. Saturday, December 2 * Seminars, lectures and workshops on nonviolence in pursuing human and civil rights. * Movements and cultural activities. Sunday, December 3 * Evening Ecumenical Services * Worship at local churches with prominent families (The King Family, The Abernathy Family, The Reverend Jesse Jackson Family, Mrs. Rosa Parks Family, The Reverend Walter Fauntroy). Monday, December 4 * Reconciliation Lecture * "Do You Remember" luncheon with speakers active in the civil rights movement. Tuesday, December 5 * Televised Tribute to Rosa Parks. Quiet Strength Release and Tour Mrs. Parks latest book, Quiet Strength, co-authored by Gregory Reed with assistance from Parks Institute President, Elaine Steele will be continue to be aggressively promoted by Zondervan Publishing. Cross-promotional opportunities to market the book with the Phonecard and Tribute CD are currently being developed and include the packaging of items together to increase point-of purchase appeal and drive sales volume. Mrs. Parks will commit to a book signing tour similar to that which launced the book release. 1995 Quiet Strength Tour Sites Greensboro, NC July 25, 26 Philadelphia, PA July 30 Detroit, MI August 7 Chicago, IL September 8 Cleveland, OH September 22 New Orleans, LA October 13 Jackson, MS October 13 Memphis, TN November 3 Nashville, TN November 4 Atlanta, GA November 10 Charleston, SC November 11 Washington, DC November 17 Oakland, CA November 24 Los Angeles, CA November 25 Montgomery, AL December 1* *Kicks off 381 days of celebration through December 21, 1996. A Tribute to Rosa Parks, Rosa Parks Tribute CD/Music Video Verity Records will release a " We Are The World" type CD/Music Video in the first week of December featuring 20 top gospel and popular artists entitled, A Tribute to Rosa Parks. CD/Video art will be consistent with that used in the book, Quiet Strength. The single, Something Inside So Strong will be released to urban contemporary and gospel radio stations on November 6 at noon via radio simulcast, and will generate play as a momentum builder ahead of the 40th Anniversary events. Musical arrangements from the CD/Video will also be incorporated into the television special. Aggressive independent marketing efforts, and cross-marketing of the CD with the book and the phonecard will drive solid in-store traffic. In addition, Verity is currently negotiating a cable television special to be produced live from the Apollo Theatre in New York during Black History Month (February) to honor Mrs. Parks and increase her visibility. Rosa Parks Limited Edition Phonecard Phase Four Interactive will issue a Limited Edition Rosa Parks Interactive Phonecard to commemorate the kick-off of 40th Anniversary events. Phonecards will be distributed via the following vehicles. *On-site direct sales at events. *Fulfillment for personal and corporate gifts accepted via sponsorship presentation, direct mail and telemarketing. *800 Inbound orders stimulated via media (print, radio, television). *Cross-marketing with the book Quiet Strength. *Cross-marketing with the CD. Additional phonecards are planned for specific events (e.g. Pathways to Freedom Tour Sites), and will be marketed and distributed in connection with those events. Rosa Parks One Woman Plays Two separate One Woman Plays are scheduled to tour in connection with 40th Anniversary events. Harriet Tubman Returns, starring Canadien actress Leslie McCurdy is a production which celebrates the legacy of women, and provides a historical perspective on the life and contributions of Harriet Tubman. In addition, Be Boyd has written a play that will commemorate the life and contributions of Mrs. Parks. Candidates to play Mrs. Parks include: Alfreda Woodward, Vanessa Williams, Halle Berry, Cicely Tyson, Roz Ryan and Lynn Whitfield. Individual tour schedules are currently being finalized incorporating 40 major national markets. Television Specials Several television specials honoring Mrs. Parks and featuring music from the CD A Tribute To Rosa Parks as performed by major industry recording artists will be produced. Themes from Quiet Strength will be expanded through music, testimonials and historical documentation. Sponsorship, promotional and paid advertising opportunities will be associated with the television specials. Rosa Parks National Holiday A state by state appeal is underway to dedicate Mrs. Parks birthday an unpaid national holiday. Currently 28 governors have signed legislation to this effect. A comprehensive list of celebrating states and governors is available through the Rosa and Raymond Parks Institute for Self-Development. Rosa Parks Commemorative Park On November 28 and 29 of this year, Detroit-based non-profit Helping Other People (HOP) will host a dinner and concert at Cobo Hall and Joe Louis Arena in Detroit to generate funding for the Rosa Parks Commemorative Park. This unique outdoor facility will be equipped the latest in participative and interactive educational technology allowing visitors to walk through history and revisit the trials and tribulations of Mrs. Parks on her courageous journey to justice. This National Participative Historical Park will not only be a treasured landmark for black America, but a focal point for justice, equality and non-violence for the world. 381 Day School Countdown Mrs. Parks commitment to youth is well documented, and the 381 Day School Countdown Program will expose millions of young people to her teachings and philosophies of justice, dignity, equality and non-violence. State Boards of Education will select designated schools to participate in 381 days of awareness, education and self-discovery guided by the Rosa and Raymond Parks Institute for Self-Development. Students will have important opportunities to participate in programmed activities, as well as create their own projects, and to hear first-hand from leaders in the ongoing struggle for human rights. Putting into practice her belief that youth must "know where they have been in order to know where they are going," the School Countdown will enhance multi-cultural awareness for Mrs. Parks' teachings. Pathways To Freedom For the last six years, each summer, the Parks Institute has sponsored one of the most formative programs for youth in America today, Pathways To Freedom. Selecting multi-cultural registrants age 11 - 17 from across the country based solely on their commitment to learn more about our nation's past, freedom seekers travel by bus to significant historical stops along the old Underground Railroad, where they have an opportunity to review and research history via seminars, workshops and actual freedom marches. Built around the theme, "Where have we been. Where are we going?" Pathways provides a valuable historical link between post-Civil War freedom, the onset of the Civil Rights Movement and our nation's future. Pathways stops for 1996 will replicate the following 1995 schedule. 1995 Pathways To Freedom Venues Memphis, TN July 14, 15 Jackson, MS July 16, 17 New Orleans, LA July 18 Birmingham, AL July 19 Selma, AL July 19 Montgomery, AL July 20, 21 Atlanta, GA July 22 Charleston, SC July 24 Charlotte, NC July 25 Greensboro, NC July 25, 26 Washington, DC July 27 Lincoln, PA July 28, 29 Philadelphia, PA July 28, 29 Cleveland, OH July 31 Canada - Detroit, MI August 4 Detroit, MI August 7 Association with this event in the 40th Anniversary Year will have profound historic value. Annual Quiet Strength Awards Three specific Rosa Parks Quiet Strength Awards are proposed to honor individuals at the local, national and international level who best exemplify Mrs. Parks' teachings and philosophies, and who have taken actions that have resulted in some significant type of positive change in their community or for society at-large. Rosa Parks Quiet Strength Award: Award given to women who have demonstrated courage and dignity, through non-violent action (documented publicly or privately), that has led to the betterment of their community and society. Rosa Parks Quiet Strength Commended Award: Award given to youth (male or female between the ages of 11 - 17) who have demonstrated courage and dignity, through non-violent action (documented publicly or privately), that has led to the betterment of their school, community and society. Raymond Parks Support Award: Award given to men who have supported women's equality and taken an active role in the perpetuation of women's rights. A multi-city tour paralleling that of the 1996 Pathways to Freedom Tour will culminate in an Awards Presentation in Montgomery, Alabama. Faith Trust ye in the Lord forever; for in the Lord is everlasting strength. - Isaiah 26:4 Rosa Parks speaking at a church in Montgomery, Alabama, January 1969. 40th Anniversary Of The Montgomery Bus Boycott And It's Pathways to Freedom TARGET AUDIENCE/DEMOGRAPHICS Mrs. Parks appeal to African-Americans is well documented, but particular attention will be paid to broadening both the domestic and international scope of her influence. Specific market segments with enormous potential appeal include: Youth Women Hispanics White Males (21-35) It is important to note that the demography for Mrs. Parks appeal is truly all-inclusive and it is the responsibility of this campaign to reach all people here at home and abroad. Research is ongoing to assist in guiding specific strategies to heighten the overall reach of Mrs. Parks' appeal. Data bases specified by demographic and psychographic criteria are available and continue to grow in size and diversity. Sampling is currently underway via telemarketing to expand data bases. SUGGESTED MEDIA A comprehensive media plan incorporating television, radio, newspaper, outdoor, print, and mass transit is being developed to promote the 40th Anniversary Kick-off and subsequent events. Sponsorship dollars will help support media buys at the national, regional and local levels. Specific merchandise (Book, CD, Phonecards, Figurine, etc.) will be supported by independent marketing budgets. A Press Kit, to be direct mailed to approximately 4000 television and radio stations, newspapers and magazines is near completion and will contain the following. Historical Overview of Events Press Releases for all 40th Anniversary Events and Programs Official Rosa Parks 40th Anniversary Logo Sheets A selection of color and black & white photographs A collection of audio sound bytes A collection of film and video clips An information sheet identifying contacts for further information The anticipated date of release for the press kit is November 1, 1995. Every mailed press kit will be followed up with a personal phone call by a Phase Four staff member to identify interest and coordinate air/publication dates. TELEMARKETING An aggressive, two-tiered telemarketing program is scheduled to begin in the first week of November 1995 and run through the duration of the 381 day celebration. Phase One of the program involves the solicitation of funds from corporations who want to contribute outside the parameters of our identified sponsorships. The Rosa Parks Limited Edition Phonecard will be used to fulfill corporate donations as follows. Pledge Fulfillment $500 (10) 60 mins. $1000 (25) 60 mins. $2500 (100) 60 mins. $5000 (250) 60 mins. $10,000 (500) 90 mins. $25,000 (1000) 90 mins. Phase Two of the telemarketing will run simultaneous to the corporate program and will call individual households for contributions. Again, the Phonecards will be used to fulfill donations as follows. Pledge Fulfillment $25 (1) 20 mins. $50 (1) 60 mins. $100 (1) 180 mins. In addition to direct fund-raising, telemarketing will be used as a vehicle to sample target audiences for the purposes of guiding our media. Future Where there is no vision, the people perish. - Proverbs 29:18 Rosa Parks at Detroit's Black Expo 1972. The child's name in Afriye Amerson. In Ghanian language, the name "Afriye" means "born at the right time." 40th Anniversary Of The Montgomery Bus Boycott And It's Pathways to Freedom ADDITIONAL MERCHANDISING OPPORTUNITIES Rosa Parks Limited Edition Figurine Rosa Parks Lithograph 40th Anniversary Posters 40th Anniversary T-shirts 40th Anniversary Keychains 40th Anniversary Coffee Mugs "I Met Rosa Parks" Certificate Rosa Parks Commemorative Coin SPONSORSHIP CATEGORIES Positive leadership is as necessary today in America and the world as it was on December 1, 1955... possibly even more vital. Mrs. Parks message of equality and justice represents a common ground on which American and the world can build a bright future. A common ground rooted in past successes and the knowledge that there is much work yet to be done. Clearly, Mrs. Parks, a national icon, is a positive leader beyond reproach. Following is a delineation of sponsorship levels and benefits by which you can support Mrs. Parks in her quest for justice for all people. Few Americans possess her ability to move people, and shape their attitudes and beliefs. A decision to support Mrs. Parks is a decision to effect positive change, and a decision to influence the future of the world. Title: Senior Sponsor , National Available Sponsorships: 2 Sponsor Commitment: $1,000,000 Sponsor Benefits: Program booklet, front cover page sponsor mention (ex. ABC, Inc. presents Rosa Parks Quiet Strength Awards Program). Program booklet, full page inside front or back cover, 4/color in all venues. Front page introduction Television, radio, print-100% of all national advertising. Logo, mention in all print. Display space in all venues. On stage recognition of sponsor via sponsor representative-welcome. Product distribution, sampling, surveying on site. The right to advertise, promote sponsor's association with the events through all media. Name/Logo on selected paraphernalia. Category exclusive sponsorship. Signage space at all venues. Access to database. Special commemorative leather bound, signed copy of "Quiet Strength". 10 signed limited edition figurines (Rosa Parks). 4 signed limited edition portraits. 35% ticket discount to employees. 20 complimentary prime tickets on varied dates of run (box seats). 500 Complimentary Limited Edition Rosa Parks Phonecards. Title: National Co-Sponsor Available Sponsorships: 5 Sponsor Commitment: $500,000 Sponsor Benefits: Program booklet, full page, 4/color in all venues. Page introduction Mention in all print. On-stage recognition of sponsor representative in all venues. Product distribution, sampling, surveying on site. Rights to advertise sponsor's association with events in all media. Category exclusive sponsorship. Signage display space at all venues. Access to database. Special commemorative leather bound signed copy of "Quiet Strength". 2 signed limited edition figurines. 2 signed limited edition portraits 25% ticket discount to employees. 10 complimentary tickets in each venue. 250 complimentary Limited Edition Rosa Parks Phonecards. Title: Contributing Sponsor, National Available Sponsorships: 5 Sponsorship Commitment: $250,000 Sponsor Benefits: Program booklets, half-page inside, 4/color in all venues. Right to advertise sponsor's association with events in all media. Sponsor recognition in all venues. Category exclusive sponsorship. Limited signage/display space at all venues. Access to database. Special commemorative leather bound signed copy of "Quiet Strength". Limited edition figurine. Limited edition portrait. 15% ticket discount to employees. 6 complimentary tickets in each venue. 100 complimentary Limited Edition Rosa Parks Phonecards. Title: Supporting Sponsor, Regional/Local Available Sponsorships: 25 Sponsor Commitment: $50,000 Sponsor Benefits: Rights to advertise sponsor's association with events in all media. Limited mention in print. 500 Limited Edition Rosa Parks Phonecards. Special commemorative leather bound signed copy of "Quiet Strength". Friends Sponsor$25,000 (1000 Phonecards) Listed Sponsor $10,000 (500 Phonecards) For more information on Mrs. Rosa Parks and the 40th Anniversary of the Montgomery Bus Boycott contact: Brian Blodgett/Sarah Graves Phase Four 109 Fairfield Way, Suite 207 Bloomingdale, IL 60108 Phone: 800-813-8000 Fax: 708-582-7474 Henry Murphy/James Harbert Global Concepts Marketing, Inc. 200 East Evergreen, Suite 104 Mt. Prospect, IL 60056 Phone: 708-392-8964 Fax: 708-392-8967 ROSA PARKS TO MAKE A GUEST APPEARANCE AT CHURCH OF TODAY DURING SUNDAY SERVICES CONDUCTED BY SENIOR MINISTER GUY LYNCH CONTACT: Jean Callaghan (810) 258-5547 FOR IMMEDIATE RELEASE October 9, 1995, Detroit, MI --- Guy Lynch, senior minister of Church of Today, will team-up with Rosa Parks, nationally recognized as the mother of the modern - day civil rights movement, for a question and answer session on Sunday, October 22 at the Church of Today. The guest appearances by Rosa Parks are scheduled for both the 9:00 am and 11:00 am Sunday services and will address current issues such as human worthiness and the continued need to build racial harmony. Church of Today serves thousands of people throughout metropolitan Detroit and is respected for teaching practical Christianity by offering real life spiritual principles through its Sunday services, community outreach programs and high-profile guest speaker series. Rosa Park's visit coincides with the 40th anniversary of the civil rights movement (1955-1995); which originated with her refusal to surrender her seat to a white male passenger on a Montgomery, Alabama city bus. This incident has come to symbolize her strong belief in a person's worthiness and her intolerance for social injustice. Rosa Parks remains active 40 years later as the co-founder of the Rosa and Raymond Parks Institute for Self- Development, among other endeavors. Church of Today is located at 11200 E. Eleven Mile in Warren, MI and is also accessible by taking the Van Dyke exit off I-696 and staying on the service drive for approximately 1/2 of a mile. For further information, or to schedule an interview with Guy Lynch and Rosa Parks, contact Jean Callaghan at (810) 258-5547. [*we provide 10/10/8 Picture*] Callaghan Public Relations Jean Dichting - Callaghan, APR [*Call Elaine Steele*] Please Rush [*Called Ms. Callahan*] FAX MESSAGE TO: Gregory Parks FROM: Jean Callaghan (810) 258-5547 SUBJECT: Observer Eccentric Interview - Rosa Parks DATE: FAX NUMBER FOR DOCUMENT SENT: (313) 961-3582 Ms. Rena Fulka is the religion reporter for the Observer Eccentric newspaper. --She wants to do a phone interview with Rosa Parks Wednesday or Thursday for a tight newspaper deadline. to announce the Oct. 22 visit to Church of Today. Can you help coordinate this or call her directly? (810-879-8382) IF YOU DO NOT RECEIVE ALL PAGES, PLEASE CONTACT US AT THE PHONE AND FAX NUMBERS LISTED BELOW. They need a picture of Rosa Parks too [*We gave Church of Today A picture to use*] 1601 Henrietta Birmingham, Michigan 48009 (810) 258-5547 Fax (810) 642-4597 Million Man March October 16, 1995 Washington, D.C. Order of Major Speakers Gus Savage - Former Representative - D - Illinois Bob Law - American Urban Network Cory Masters Berry - 1st lady of the District of Columbia Dr. Betty Shabazz - widow of Malcolm X Tynetta Muhammad - wife of the late Elijah Muhammad Rosa Parks - mother of the civil rights movement Dr. Dorothy Height - President of the National Council of Negro Women Queen Mother Moore Dr. Maya Angelou - poet laureate of Black America Attorney Faye Williams - Washington, D.C. Million Man March coordinator Junior Speakers Alleyende Baptiste - 12 - Chicago, Illinois Sister Tiffany Mayo - 10 - Washington, D.C. Stevie Wonder - musical genius Call for donations - Nation of Islam Brother Danny Bakewell - Black United Fund Rep. Charles Rangel - D. - New York Rep. John Conyers - D. - Detroit, Michigan Former gang bangers make atonement Bishop H.H. Brookins - AME - Los Angeles Rev. Joseph Lowery - Southern Christian Leadership Conference Rev. Al Sharpton - New York Brother Leonard Muhammad - Chief of Staff - Nation of Islam Rev. Jesse Jackson - Operation P.U.S.H. Haki Madhubuti - Third World Press Dr. Maulena Karenga - Professor of Black Studies - Long Beach State, California Rev. James Bevel - Chicago Rev. Dr. Benjamin Chavis - Director of the Million Man March Brother Mustafa Farrakhan - Assistant Supreme Captain, Nation of Islam Keynote Address Louis Farakkan - Nation of Islam ROSA PARKS SENIOR APARTMENTS SAN FRANCISCO HOUSING AUTHORITY Mrs. Rosa Louise Parks "Mother of the Civil Rights Movement" TENTH ANNIVERSARY CELEBRATION ROSA PARKS SENIOR APARTMENTS WILL BE CELEBRATING THEIR 10TH ANNIVERSARY 1251 TURK STREET DECEMBER 15, 1995 2:00 PM SAN FRANCISCO, CA 941 PM 4 DEC 1995 SAN FRANCISCO DEC-4'95 CALIF. U.S.POSTAGE 0 .32 COMICS CLASSIC COLLECTION NSC[?]. Mrs. Rosa Parks 2340 Edison Detroit, Michigan 48206 c/o 9311 Wildmere H2 Transcribed and reviewed by volunteers participating in the By The People project at crowd.loc.gov.