>> Elizabeth Peterson: Today is January 16th, 2019. This is Betsy Peterson, and I am sitting here with Nancy Groce and B Barbara Kirshenblatt Gimblett, and we are going to conduct an interview with Barbara today about her work and sort of life and career as a folklorist and many other things and many other roles. So, we'll just start it off. >> Barbara Kirshenblatt Gimblett: Okay, well, I think when I found folklore, I found my calling. And, well, let me sort of give you a sense of the path, that I would say from early childhood, I had always been interested in the things that folklorists are interested in. I had read my way through all of the Lang fairy tale books, every color in the Toronto Public Library. There are blue fairy tale books, there are pink, there are yellow, they're red. And I had always also been very interested in I grew up during the folk music revival, so I had been interested in folk music. I had been interested in traditional crafts and embroidery. So, all the things that folklorists are interested in had interested me, but had always just been a personal interest. They never had had any there was no academic basis for studying any of that because, you know, high school, primary school, and when it came time for university, I thought I ever did study anthropology at the University of Toronto, but it didn't seem like a very interesting or good department. So, by default, I thought, you know, I'll just get educated. I'll do English literature. I know the language and I read, and I'll be educated. But it was definitely not because I had a passion for English literature. And for a variety of reasons, my husband and I moved to San Francisco. He wanted to go to a San Francisco art institute. And I enrolled at the University of California Berkeley and did my senior year there. And having gone to the University of Toronto and it being a British system, when you did English literature, that's all you did. You had a whole year of Chaucer, a whole year of Shakespeare, a whole year of Anglo Saxon. >> Elizabeth Peterson: As an undergraduate. >> Barbara Kirshenblatt Gimblett: As an undergraduate, an undergraduate. And a whole year of the Anglo Saxon language, and a whole year of Anglo Saxon literature. I never knew there was enough Anglo Saxon literature to warrant an entire year, but apparently yes. And so the only kind of electives was art history, which I took, and history of architecture, philosophy, which I took, especially aesthetics. Near Eastern literature we had to, like the Epic of Gilgamesh. And French. And that was pretty much. I wanted to study Chinese. They said, "it's got nothing to do with English literature." So, and anthropology and social sciences. No. So, I get to Berkeley, and my senior year, they look at my transcript, and they say to me, "you have more credit in English literature than you need for our master's. But what about your breadth requirements?" Breadth requirements. I opened up the catalog. It was like a kid in a candy shop. I thought, oh my gosh, they're those folklore courses. And there's that history of textiles. Two semesters on the history of textiles. And then there's, you know, social science this, and there's that. Well, I just, I couldn't believe it. And also physics. I had to take the freshman physics class. But, okay. So, I go to see Alan Dundes because I can't remember now whether I had to see him in order to get into his class. I don't remember the reason why. And I remember all his file cabinets. I remember him sitting behind his desk. And I sat down and talked to him, and I told him that I had read all the Lang fairy tale books, and that, you know, I knew how to do 40 different Cat's cradles. And I knew how to weave. I could do finger weaving and massage weaving. And I gave him the whole, the whole story. And it's like, you know, basically, you know, he basically said, "absolutely, take my courses." So, essentially, when I, I finished my BA my senior year, and I did my MA. Even though it was in English literature, most of the courses I did I did with Alan and with Bertrand Bronson and with Alan Merriam. So, I really, I would say I didn't need any units in English literature. I already had, you know, more than I needed for a master's. So, in essence, I did a folklore MA, but I got an English literature degree. And Dundes, of course, being such a proselytizer for the field, he said, "oh, you must go on for the Ph.D., and you have to study folklore, and the best place to go would be Indiana University." So, I went to Bertrand Bronson, I took two semesters with Bertrand Bronson on the English and Scottish popular ballad. And then, of course, a lot on the tunes. And that was a whole other experience with, oh, with Bronson. And a meeting at his house, at his home, around his dining room table, him putting on his old 78s with these cowboys singing these English and Scottish popular ballads. It was really a trip. So, I remember going to Bronson and saying, "I need recommendations to be able to get into the folklore program at IU." And he said, "absolutely not. I will not write your recommendation. This is professional suicide." He said, "look," he said, "you have to do a Ph.D. in English Literature." He said, "I have a Ph.D. in English Literature, and I studied the English and Scottish popular ballads. There's no reason why you would what? What's a Ph.D. in folklore?" So, I never go a recommendation from him. But, of course, from Alan I did. And I applied, and, of course, I got in. And everybody, all my friends and everybody in San Francisco said, "are you out of your mind? You're going to go to Bloomington, Indiana in the middle of nowhere? And how could you possibly leave the Bay area?" And I thought to myself, well, it's the best place to study folklore. It simply is the best place to study folklore. And so we basically packed up our stuff, got on a Greyhound bus, and we took a Greyhound. We had no money at all. Took a Greyhound bus across country. Got to Bloomington, Indiana. Oh, it's another whole story. But, anyway, that's how we got there. >> Nancy Groce: And how long were you there? >> Barbara Kirshenblatt Gimblett: So, in Bloomington, it was from okay, so we went to the University of California Berkeley '65. >> Nancy Groce: And we being you and your husband, Max Gimblett? >> Barbara Kirshenblatt Gimblett: And Max, and Max. And so we were there '65 to '67. Fall of '67, I started at IU. And I was there for three academic years. And then in 1970, I got my first tenure track job at University of Texas at Austin. We were there for two years. And then I had a big NEA grant to do a major fieldwork project on the Yiddish Folk Song with the last living singers, traditional singers. So, we came to New York. And then once in New York, I got a visiting position at Columbia University. And then in '74, I got hired at University of Pennsylvania in Philly. >> Elizabeth Peterson: This is my timeline is a little bit off. I thought you were at Texas later, and Penn later. But you were gone from Penn by >> Barbara Kirshenblatt Gimblett: I was gone from Penn by, I would say, I had a sabbatical in the fall of 1980. So, my appointment at NYU formally began in the spring of '81. >> Nancy Groce: And what was your dissertation on? >> Barbara Kirshenblatt Gimblett: Oh, it was on traditional storytelling in the Toronto Jewish immigrant community. >> Nancy Groce: And you have grown up in >> Barbara Kirshenblatt Gimblett: I grew up in Toronto. I grew up in Toronto. And the dissertation really grew out of the Yiddish folklore survey that I did for the Center for Folklore, Folklife, I think it's called, at the what was then called the Canadian National Museum in Ottawa. Now it's the Museum of Civilization. I think they changed their name again. >> Elizabeth Peterson: Is that where Shelley? >> Barbara Kirshenblatt Gimblett: Yeah, Shelley Posen. Yeah, later. I mean, actually the time that I was doing the survey, Robert Klemush [phonetic] was the director of the center. >> Nancy Groce: Did you grow up was singing in your family? I want to talk a little bit about your music. >> Barbara Kirshenblatt Gimblett: Yes, well, in my family, my father played the violin. He learned violin as a child. And he loved. And he, he loved Don Messer and His Islanders, the Maritime kind of Canadian Western, but Maritime Eastern band. And then they, you know, had their music books. So, on a Sunday morning, I played the piano, and he would, you know, play these fiddle tunes from Don Messer and His Islanders. And but my parents wanted us to learn classical piano. So, the three daughters, all of us studied classical piano. But there was a moment. That would have been the late 60s. My mother's sister, okay, my mother was the middle of three, and her sister, who was the oldest, was a manufacturing sales representative for ladies' lingerie and dresses. And very successful. And she had a suite in the Royal Oak Hotel where she had her showroom, and she also lived there. And I remember that, you know, we were invited for dinner, and she would order in, of course. And a cousin, my mother's cousin was at the table. And my mother's sister, her name was Sylvia, after the dinner was more or less over, she turned to the cousin, to Mariam, and she said, "Mariam, sing." And Mariam started singing. And I almost fainted when I heard this woman. This is a woman I knew all my life. I had no idea she was a 100% traditional singer in my own family with a whole repertoire in Yiddish, in mixed language, which is essentially a kind of Belarusian, because she was from the border area between Poland and Belarus. And she had this wonderful bright voice, and this sort of slightly kind of Belarus, Belarusian vocal style, and she had this wonderful repertoire. She was really difficult too. Oh, my gosh. She made my life miserable. But that aside, she just sat there, and I thought, I had no idea in my wildest dreams that this person was part of my family and my life. I had never heard her sing. He had never heard anybody talk about her singing. And then my mother told me that she grew up in, well, it wasn't, they called it a village, but I think it was more like a very small, small town, not far from the city where my mother was born and lived in [inaudible]. And she would come and stay with my mother, my mother's family, and they would be in the same bed, and my mother would pinch her and make her sing all night long. So, it was clear that they, you know, those who really knew her knew, and they, and they loved her songs and her singing. So, then I recorded her entire repertoire. And they issued, first of all, an LP, and then it came out as a cassette, and then it came out as a CD. And actually, I think Library of Congress gave us an award for best recording of the year. >> Nancy Groce: What was the title of that? >> Barbara Kirshenblatt Gimblett: It was called Folk Songs from the East European Jewish Tradition, Mariam Nirenberg. And Kay Shelemay I think was on the jury or something. So, it got an award that year. So, that was, that was a real revelation. Now, I had recorded some songs when I was doing the survey, the Yiddish Folklore Survey in the 60s. I had, of course, some of the people I recorded were singing. But in terms of my own family, I wouldn't say she's the one. Mariam Nirenberg, she was the one. And that was just an astonishing find. I couldn't believe it. >> Elizabeth Peterson: What was the experience of doing field research with your own family, or your community? >> Barbara Kirshenblatt Gimblett: Well, you know, what happened was that in that first semester at IU, I think I was taking [inaudible] so I was taking the Russian folklore class, because Phoenix did everything, you know, he was a historian, but he taught Russian folk, he taught everything. And the textbook was Sokolov, you know, was Soviet era, big fat textbook with a red cover. I still have it, of course. And I remember coming home at Thanksgiving with the textbook. I was sitting at the kitchen table. It was a Sunday morning. And I'm reading, and I open up the chapter on death, and I start reading. And I think, oh, gosh, that's interesting. And my father is reading the newspaper and my mother is in the kitchen washing dishes. And I open it up and I start to read. I said, "listen to this. They say that when somebody dies, they leave the body out with the feet towards the door so that the dead shouldn't find their way back in, but they put a glass of water on the windowsill and they open the window and they put a little towel there of the soul." I said, "exit issue. It should wash itself. And it should dry itself off." And my father says, "that's what we did." Really? What else did you do? So, it kind of, I thought, wow, you know, I should start like, you know, asking some questions here. So, I knew, I mean, I quickly discovered that the biggest treasure that I collected from my parents were, in fact, stories. In my mother's case, it was parables, and it was the first article, it was the first, actually first paper I ever gave the AFS was an analysis of one of her parables. And the first paper I ever published was an analysis of one of her parables. And it was also translated into Hebrew. And it was just kind of astonishing that that's, that was kind of a starting point. And from her, I got parables and proverbs. And my, from my father, I got, I would say stories and jokes. But from my mother's brother, who was younger, he was a master storyteller, an absolute master. And everybody knew it. And they all knew that he, he could be a toastmaster. He really, he could be a standup comic. And his were really traditional, they were really traditional stories. So, when I discovered I had, you know, Mariam was singing, and [inaudible] was telling his great stories, and then when he would get together with my father, my father's brothers, they would all sit around and start telling stories. Like, I had a joke telling and a storytelling session that was unbelievable. So, it just kind of mushroomed from there. And then I kind of extended out to people that they knew and people that would referred to me, and some that were Holocaust survivors, some of them had come before the war, and I really, I just kind of, I just kind of networked out. And that was for the survey. And then really from that, I realized that I could really, you know, create the dissertation out of that kind of material. And I focused specifically, although what I did for the survey is I included toys and magic and amulets and, you know, obviously stories and proverbs and riddles. I mean, I included everything in the survey. But for the dissertation, I focused on storytelling. And I looked, for example, at the way, the way in which multilingual storytellers really use the full range of their linguistic resources in a very witty way. And that was the whole chapter, was just on code switching and storytelling. Another one was on the parable. It was on repertoire. And an analysis really of the artfulness of storytelling. That was basically, that was the dissertation. >> Elizabeth Peterson: Did your parents read it? >> Barbara Kirshenblatt Gimblett: Oh, yes, of course. And they were, of course, you know, my parents, my father finished seven grades of Polish primary school. And my mother, I'm not even sure that she even finished primary, primary school. But very intelligent people, very well read, they loved music, and they were absolutely dedicated that their daughters should be well educated and should be independent. So, they had a very, I thought very progressive attitude to their, to their, to the daughters. They said, "we want you to be independent, you know, God forbid you're left without a husband or whatever, but you should be able to support yourself, you should be able to, you know, make your way in the world." So, on the other hand, education for them was like a lifelong project. So, in my third year at IU, there was AFS meetings. I presented this parable paper. Right after it, Roger Abrahams, Dick Bauman offered me the job at Texas, which, you know, it was Texas, now you're going to go to Texas, from San Francisco to Bloomington and now Austin? At the time, it was a very sleepy state capital. There was nothing happening. I said, "yes, it's a wonderful, it's going to be wonderful. It's a tenure track job. It's Richard. It's Roger. A chance to teach folklore. I mean, what could be better?" So, off we go. But before, like when I got the job offer, so I go to a pay phone and I call collect, of course, because we have no money, and my father answers, and I say, "dad, listen, I just got a job. I just got a job at the University of Texas." He says, "call back. Your mother will be home soon. You can explain everything." It was like, but, whoa, you know, what's the problem? So then, the problem was, you know, and he said, and you know, he says, "you know, you don't have to quit school," he said, "you know that we'll help you for as long as you want to study." And I thought, well, don't tell my advisor that, you know? Because he had he didn't understand that you graduate. Graduate from public school, from high school. But they didn't understand that you actually stop at a certain point and that you go on and you have a career. He didn't, he didn't understand that. So, it took a while for them to get it. But they got it. And they were, of course, very, very, very pleased. But when you asked, did they read it? Then I put together the manuscript for the book based on the interviews that I did with my father, because I had like more than 40 years' worth of interviews recorded. And I, you know, I transcribed part of them. I got somebody else to help me transcribe. And then I took this mess of material because I often had to tell the same story, you know, five, six, God knows how many times, so I took this material, and I started to put it into some kind of an order, and then it became more and more kind of settled. And I would give it to him, the whole, the whole manuscript, and I'd say to him, "so, read it and then mark anything that's wrong or that's missing or that's not clear or something," and I'd see that he was like this. And I'd say, "so, so, what do you think?" And he'd go, "it reads like a novel." >> Elizabeth Peterson: Was he pleased with that? >> Barbara Kirshenblatt Gimblett: Oh, he loved it. He was thrilled. He was thrilled. And it was such an interesting process because what would happen, and that was different than the dissertation. The dissertation, I basically was writing it in Texas. And I was just writing it furiously because I had to finish it in order to accept the job at Columbia. And so, but on this, on the, on the [inaudible] of July, on the book based on the interviews, we really it was a real collaboration at every stage. So, what was really interesting was to re interview him in relation to what was in the, what was in the book that was either not clear or that was something was missing. And at certain points, I just said to him, "you know, just write it out." And then actually he did some writing, short, but he did some of his own kind of writing, and then that so, it was kind of a very interesting kind of mixture of a way of working to produce that. But he, he loved it, actually. It reads like a novel. I thought, oh, good, good, that's good. [ Inaudible ] No. Oh, no way. No way. And, you know, I'll tell you what was interesting, prior to the creating of that book. So, I decided from the very beginning that the whole book would be from the interviews. And because I thought of all kinds of ways of experimenting, you know, really kind of experimental, and it would be me and him. I thought, no, no me. It's all him. Number one. Number two, I decided no famous person writing an introduction about how wonderful it all is. No Cynthia Alguik [phonetic]. No Philip Roth. No Eli Gazel. No. Absolutely not. The book would begin, and he would introduce himself, and it would start with him, and he would be in full command of the whole book. But, I would have my word. And it would come at the very end. And it's called A Daughter's After Word. The whole book is in color. A Daughter's After Word is in black and white with only drawings and prints and that kind of thing. And in The Daughter's After Word, it was, I think if anybody got that far and wanted to read it, I wanted that my parents should be able to that my parents should read it and be able to understand it. That was my and my assumption is that they were intelligent, that and at the same time, I really wanted to try to somehow capture on the one hand a personal connection to this whole thing, but also my insights into what it was we had created together. So, there's but no journey. That's first rule. That you can say everything you want to say in plain clear language. You can. You just have to want it. Yes, you just have to want it. >> Elizabeth Peterson: Now, you said you had two sisters. Were they interested at all? >> Barbara Kirshenblatt Gimblett: Well, you know, I'm the oldest of three, and my sisters were very supportive for sure. But they really had different lives. My middle sister has raised a wonderful family, and she was a bookkeeper, she's a travel agent, and she took wonderful care, she and her husband, of my parents as they got older because they were living in Toronto, and I was living and had been living in New York. But she this was never, this was never her project, although she was extremely supportive. My youngest sister passed away in her 40s. She actually was a music teacher and ran, conducted mass choirs. She was, she was really wonderful. And she was very supportive too. But this was really, I would say, the project that I did with my father. My mother was extremely supportive. And so was my husband, who's an artist. And so when my father began painting, they actually found a way to connect with each other that they had never known before. So, they would have conversations about painting, and they would go to art exhibitions together, and it was really actually quite wonderful. >> Nancy Groce: Excellent. So, you, you finished your dissertation, went to Columbia, and then >> Elizabeth Peterson: So, what happened when you were at Columbia? >> Barbara Kirshenblatt Gimblett: So, what happened was that I got the NEA grant, and I got it, applied for it through and with the YIVO Institute for Jewish Research. And there was a Yiddish studies program that was a collaboration between Columbia's linguistics department and the Max [inaudible] Center at D'Youville. >> Nancy Groce: And just to back for a minute, did you grow up in a Yiddish speaking >> Barbara Kirshenblatt Gimblett: Yes. >> Nancy Groce: And what flavor Yiddish were you speaking? >> Barbara Kirshenblatt Gimblett: Oh, you know, so, of course, my parents, my grandparents, everybody spoke Yiddish. And my parents sent me to the Yiddish afterschool. And the Yiddish afterschool was not Sunday. It was Monday, Tuesday, Wednesday, Thursday, and Sunday. So, it wasn't enough that I had public school. I had two hours a day of Yiddish after school and piano lessons. So, you know, if I'm not a sporty type, you can imagine why. There's no tennis lessons in my inner city, you know, public school. There was Danish rounders. I don't even know what that is. It's kind of like baseball without a base, and you've got a ball, whatever. And I was, you know, when they finished picking the teams, whoever I thought it was the leftover, they got stuck with me. So, in any event, so I went to this Yiddish afterschool, Yiddish was spoken at home, my parents, if they didn't want me to understand, they spoke Polish. And my mother is, being from [inaudible] which is on the border of Belarus, so she's what they call a Litvak, which is a different Yiddish, and my father, being from South Central Poland, is a different Yiddish. And then when I came to New York, I actually even earlier came to the summer, the Yiddish summer program in New York, and in the morning, I'd go to the intermediate and advanced Yiddish classes. It was, it was, yes, it was organized by [inaudible] and Columbia. So, I would go to the Yiddish classes, intermediate and advanced in the morning. And in the afternoon, I would teach. So, I would teach Yiddish folklore or whatever it was in the afternoon, but I would do language classes, because the Yiddish that I had learned as a child was not adequate to what I felt I would need, and that I needed as a professional. So, that's what I did. So, I was teaching at Columbia. I actually taught part time, or a course or two at Columbia for years after that, for YIVO, because they had this joint program. But I started at Penn in '74. I started at Penn full time. >> Nancy Groce: And who was at Penn when you got there? That was sort of the powerhouse program. >> Barbara Kirshenblatt Gimblett: It was. It was Daniel Himes [phonetic], John Shwid [phonetic], Roger Abrahams, Henry Glassi [phonetic], of course Kenny Goldstein. That's five. Dan Banamose [phonetic]. And then there was Erving Goffman. And what's his name? [ Inaudible ] And I'm trying to think who was the one that did gesture and stuff like that? I'll remember who it is in a minute. >> Nancy Groce: Hall? >> Barbara Kirshenblatt Gimblett: Not Paul. Not Dell. I have to remember, I have to remember who it was. Also a very wonderful guy. I know, it's on the tip of my tongue. >> Nancy Groce: And who were the students? Do you remember who the students were? >> Barbara Kirshenblatt Gimblett: Yes. You know, it's interesting. I have a better memory. Well, I have to think about it because I get mixed up between the graduate students at IU, because I remember like Tom Burns, Elliot Oring, Rosanne Jordan, Frank Deko. I'm trying to remember. And Rena overlapped. And but then I think at Penn, there's Lione, right? I think Lione was there. Heather Visler, Sholam Staub, Nick Maloney, Saul Brody, yes, and where was Shelley Posen? Was he at Penn? >> Elizabeth Peterson: He was at Penn. >> Barbara Kirshenblatt Gimblett: Was he at Penn? >> Elizabeth Peterson: Yeah, I thought Shelley and Max were at Penn. >> Barbara Kirshenblatt Gimblett: Yes, they were at Penn, they were at Penn, right. Because IU and Penn, I get them mixed up, because I know them afterwards as kind of one group of folklorists. But it was a great experience. It was an incredible period. It was a golden age. Absolutely incredible. >> Elizabeth Peterson: That's actually what I wanted to ask you about. You went to UT, and then Penn, and yeah, that is a very heady time for folklore. I mean, great growth and expansion. >> Barbara Kirshenblatt Gimblett: And also that I, that I studied at Berkeley, I studied at IU, I taught at Texas, I taught at Penn, and, I mean, the only person ever taught, although I did serve on the dissertation committee, was St. Johns in Newfoundland. And then some of the other smaller programs, MA programs. But I also taught at IU one summer. But the experience, those four flagship folklore programs in their heyday, that is a unique moment in time. That is a historical moment. And it will never be replicated, you know? And those folklorists were in their prime. They really were, you know, Henry, Roger, Dick, Alan, Dan, they were in their prime. >> Elizabeth Peterson: Was there a lot of collaboration, or, I mean, how did you all >> Barbara Kirshenblatt Gimblett: You know, it's interesting. I would say that, there was collaboration in the sense that, let's say, like, for example, Dick and Charles Briggs, they were close collaborators. So, there were instances of collaboration. And I think John and Roger were very close. But my collaboration was rather, for example, the Yiddish folk song project, I led a whole team of collectors. And so I don't remember team projects as such. And I don't remember co authoring or working collaboratively on any projects. I don't. The Yiddish folk song project was a collaboration. The project on the Jewish photography in Poland, the history of Polish Jews through photography, that was a collaboration. >> Nancy Groce: That image before my eyes. >> Barbara Kirshenblatt Gimblett: Image before my eyes was a collaboration. With my father was a collaboration. In other words, personally, I work very collaboratively. I co edited volumes with Jeffrey Chandler, with Jonathan Carp. I co authored with my father. I worked with Lucy Dubashitsky. I worked with Cissy Grossman at the Jewish Museum on the textile exhibition. So, personally, I have always, always, all my major projects were collaborative. All of them. And I love working collaboratively. When I played piano, I loved duets. And I especially liked playing the bottom part. >> Nancy Groce: So, you were at you then were lured away, because you were already living in New York, but you were lured away by NYU. And could you talk a little bit about how, because you were at NYU, you still are associated with NYU, but you gradually went into performance studies. Could you talk about that? >> Barbara Kirshenblatt Gimblett: Okay, so what happened was that I was very happy at Penn. I got tenure. Everything was okay. And I thought to myself, it's a flagship program, it's an Ivy League university, you know, even though I had to commute from New York, it just seemed to me worth it. It was just totally worth it. And then I think that, much of us, Nancy, Bev Cline, Steve Zeitland, Amanda Dargan, Robert Baron, there were a bunch of folklorists in the city, and we had nothing. The folklore society was more abundant at the time. There was no folklore program anywhere. Only Hering was around. But there was no yeah, exactly. But there was no, there was no folklore program. There was no center. There was just a bunch of like folklore orphans that were scattered around the city, and there was nothing happening. And somehow we decided, and I mean like we literally, because Nancy was part of our sort of group, we decided we're going to make something happen. That even if we have no institutional base, and there's no, but how do you how can we build awareness and interest that might actually lead to something more institutional? So, we started doing these conferences on the folklore of New York City, working with Marty Cooper and the [inaudible] fans. And it was also a very interesting time in the city. This would have been in the 70s and 80s. >> Nancy Groce: Yeah, '79 was the first. >> Barbara Kirshenblatt Gimblett: '79, exactly, when the city was on the verge of bankruptcy. And what that did was create an enormous opening for vernacular expression. It was the era of the community gardens and the cities, and subway graffiti, and then it became breakdancing and all the rest of it. And it was, it was a kind of, it was as if the city had lost control of itself, and it was, you know, going down on the one hand. And on the other hand, you had all these vacant lots, and people were just simply taking them and doing things, extraordinary things. So, we organized these conferences and these events. And it was, I would say, it was kind of, you know, if we can't do it institutionally, we'll just do it ourselves. So, in the course of all of this, I approached NYU because I heard, oh, I know, I saw some fliers for a seminar in performance theory. We did performance theory, you know, in folklore. So, I thought, oh, performance theory. Really? And I look up who's teaching the seminar. Richard Shepner. Didn't know who he was. Barbara Meiherhof, Erving Goffman, there was I think Alan Aland. I can't remember now. Several other people. But I certainly recognized Goffman, Meiherhof, et cetera. And I thought to myself, who's this Richard Shepner? So, I call him up, and I said, I'd like to meet you. I think that we have some things to talk about. And he, at the time, had a little apartment in Italy. And he's a very I love the guy. He's a very dear friend. Anyway, I went to see him, and he's sitting cross legged on the floor, barefoot, you know, writing, or something. And this is our first meeting. And we get talking, and I say, listen, we want to organize this conference, and we think maybe it would be, maybe NYU would be a host, because we had done it [inaudible]. And so then he introduced me to Brooks Macnamera who was his colleague who worked on popular entertainment, vaudeville, and stuff like that. And they all thought it was kind of good. And they helped us to get NYU to be their venue for one of our big folklore New York City conferences. So, that's how I got to know them. And then out of the blue, I get a phone call from Richard. And he says, hi, Barbara, this is Richard Shepner. How would you like to chair our department? I said, well, at the time, it was a graduate department of drama. Number one, I had absolutely zero in interest in chairing a department of drama. But I also had zero interest in chairing. I said, well, not really. And he said, how about lunch? I said, sure. So, we'll start with lunch. So, they book a table at the Grand Cachino. May it rest in peace. It was a beauty. It was one of those great old time village restaurants, Italian restaurants. You go down a couple of stairs, and inside it's all dark green with sconces and white tablecloths and old waiters. So, we meet at the Grand Cachino, and it's a small merry band of Richard Shepner, Brooks Macnamera, Michael Curby and Ted Hoffman. And the first thing that impressed me was that these guys like each other and they get along. That was very impressed. The second thing that impressed me was that they were actually involved in off off Broadway experimental performance, but they were teaching drama from, you know, Antigone to allele, something like this. So, there was a complete disconnect between the performances that they were making and what they were teaching. And the third thing was that this performance theory seminar that Richard had been running was, in fact, the kind of laboratory for the developing of a new field. And that, they were looking for someone to co chair their department because the dean, who was a concert clarinetist, that had been the head of a record company, Columbia, or something, had said to them, you either get your act together, or I'm going to close you down. So, they decided to get their act together. And what did that mean? That they were going to hire a chair. They were going to change the name of the department from graduate department of drama to the department of performance studies. And they, they were going to, you know, make it happen. And they asked me if I would chair the department. So, I thought, well, performance studies, this already is something I can wrap my head around. Chairing, not really. But, maybe, maybe I can convince them to create a folklore department. This is delusional. This is how I was thinking. And I remember calling up Alan Dundes and saying to him, would it be a complete betrayal to the field if I were to leave this folklore, you know, department at Penn and go to NYU? And I said to him, and I checked all the courses through the whole university, and I can see how if I take from the school of Ed and from the English department and from here and from there, I can put together a whole, and I put together a whole curriculum for the folklore, and I went to the dean who's hiring me to chair a department of performance studies, and I presented him with a folklore program. And, of course, you know, he was a very wise guy. He just sort of sat there and, oh, really? What are you thinking? So, so then I thought, well, maybe, you know, I'll take the job. It has the advantage. I'd be in New York City. I wouldn't have to commute. And while I'm there, and I still had the illusion that I would be able to create a folklore program at NYU, which was, you know, really completely ridiculous. And then would I really discover and then the other thing was, I was convinced they made a terrible mistake, that they did had no idea what they were doing, and that about two years later, they'd figure it out and it would be too late. Because it was too late the moment they hired me because I was with tenure anyway. So, I developed my first course. >> Elizabeth Peterson: Which was what? >> Barbara Kirshenblatt Gimblett: The aesthetics of everyday life. And I was convinced that absolutely first of all, I had to defend it to the curriculum committee, because they couldn't figure out what the hell it was about. And, of course, it was all fieldwork based. And it involved going out into the city, to stations to cross, poor place, you know [inaudible] and it was, oh, it was Chinese New Year, it was all that stuff. It was black churches preaching. And I was convinced nobody would take this course. And that, then they would see what a disaster it was, that they had hired the wrong person, and, you know, what are you going to do? What are you going to do? So, it was early subscribed. And I look around the room. I say, who are you and why are you taking this course? Choreographers, directors, actors, dancers. And what they said, and I can, you know, then I understood, they said, listen, we've had enough theater history and enough of drama and everything else to last us a lifetime. And the kind of performance that you're creating that we're creating out of everyday life. It was in a period of post modern dance, and it was a period of environmental theater. And so it was, it was really a very special moment in the history of the avant garde in New York, and off off Broadway. And so I really discovered an extraordinary group of very creative, very dedicated students who were extremely receptive. They loved it. And I basically then sort of found my footing. And the wonderful thing was that I was teaching, what did I teach, I taught Jewish folklore. I taught what I called museum theater, food ways. Well, food and performance. But basically. Always with which had been the hallmark of my work anyway, with a performance approach anyway. So, I was the one who really did basically everything and anything that was not a formal stage production. So, let it be circus parades, ritual, festival. And so did Richard. He did too. But mine would also include storytelling. It would include graffiti. It would include food. It included sort of all the kinds of things that folklorists would, would do, but done with this very much of a performance angle, I would say, which I could easily, and might very well have done in a folklore program. Wouldn't have been any different. So, that's what I did. >> Elizabeth Peterson: Did Richard Shepner, when you had that meeting with the four of them, do you think they had the sense that this seminar that he was teaching, that you said was the core of the >> Barbara Kirshenblatt Gimblett: Yes, yes, yes. I think they knew. They knew that that was that. And you know what was interesting is one of the reasons that I think, I mean, I hope there other reasons, but one of the reasons that they invited me to take the position was that I didn't come from theater. They were worried if they hired somebody from theater, they would never ever ever be able to take this very strong non theoretical, in other words, it wasn't that they didn't teach theater. They did. Like stages and technology and drama teaching and what not. But they really wanted to make sure that they were going to do performance studies and that it would not be defined first and foremost as theater plus. So, that was important to them that I didn't do theater, but that I did do performance in everyday life. That was how they understood what I did. So, that was, so that was okay. And it, you know, it was, Debra Ketchner was on faculty, so there's another folklorist. Yeah, so actually finally, it turned out to be really the gift of a lifetime. It was, it was a great move, a really, really great move. And wonderful colleagues. To this day, that faculty gets along. To this day. And the entire time, since I came there, since I could see what was going on in the early 80s, these are people who are really good people, good scholars, and they get along. And I think that's, you know, that's really very precious. >> Elizabeth Peterson: Yeah, it is very precious. Did moving to performance studies and beginning to kind of combine or integrate contemporary art or avant garde approaches with traditional art, vernacular art, was that a leap, was that just a natural progression? >> Barbara Kirshenblatt Gimblett: You know, I'll tell you what was easy about it, and that is that if you look at the history of the avant garde, particularly, I'd say, sort of like Bauhaus and more, you see a rejection of traditional stage performance, and an embrace of, you know, cranes and circus and, in other words, a kind of rejection of the conventions of theater, and a discovery of the, if you will, potential for artistic inspiration from industrial structures. I mean, literally. And from traditional performance. So, there was a way in which the avant garde had already prepared the ground by saying that we take our inspiration from, you know, parades and speeches and circus and carnival, and all these other forms. So, I think, I think that there was a kind of common, there was a kind of convergence there, right sort of at the heart of the historical avant garde. So, and I had always been interested in, I mean, I'm married to a contemporary artist, so had always been around the contemporary art scene, and, you know, for music, for theater, performance, as well as the visual arts. So, in terms of my own life, I was living in all those worlds anyway, and so was very comfortable in them. And so in a sense, it was no, no big leap for me. Not at all. >> Elizabeth Peterson: Actually, because I had wanted to ask you about your husband, Max, and his career as an artist, and how that may have influenced you, or what was that like, being, or is like? >> Barbara Kirshenblatt Gimblett: You know, I'll tell you what's interesting is that when we first got together, I was very interested in, well, I always gravitated more towards, I would say, surrounding textiles, and I taught arts and crafts and ran arts and crafts programs. So, but I was never that interested in painting a drawing. That wasn't my thing. But ceramics, weaving, leather, copper, enamel, 100%. I was cool with that. In fact, I even belonged to the committee of handy craft skilled and demonstrated for them. So, material culture, yes. And when I met my husband, he was a potter, he was a ceramist. He then sort of shifted from ceramics to painting. And we actually were both going to art classes at night, drawing and painting. And at a certain point, we just needed division of labor. He did the visual thing, and I would do the other thing, whatever it was, you know, writing, literature, you know, whatever it was. And so in a way, what was very gratifying for me was that that part of what I loved, I would live with. And that I would, that I would be doing something. It wasn't that I was doing what was left over, the something else. But there were a lot of other things that I was interested in in doing. And I was also on an academic path, which he was not. He, actually, his mother took him out of school when he was 15. So, he's a completely self taught self made person. And I'm the exact opposite, you know? I kind of went to the ends of the Earth. I decided that, the experience I had was this. I spent a year in Israel between high school and university. I was 18. And I remember that when I was there, I got very interested in Yemenite, Jewish Yemenite embroidery, which is fantastic. And the curator responsible for that material in the ethnographic division of the Israel museum, was very kind, and gave me access to that material. And then in that, during that year, she said to me, you know, if only you had a bachelor's degree, she said, I would hire you, or something to that effect. And then when I heard that, because I was just out of high school, and I was obviously going to go to university, I said to myself, no one will ever again say to me, if only you had a bachelor's degree, a master's degree, a Ph.D. Never. I will go the whole route. And there will be nothing missing. So, I think that that really gave us two very different paths. Max went the art route and I went the academic route. But our mutual interest in the arts was something that we shared all our lives. >> Nancy Groce: You brought up museums. Do you want to talk a little bit about how you got into museums? I hear you were happily teaching away at NYU. >> Barbara Kirshenblatt Gimblett: Yeah, yeah, but I'll tell you, the thing, the crazy thing about museums, I just, you know, really, really and truly started with childhood. It started literally with my going to the [inaudible] museum every single Saturday. Six floors. I did one floor a week. Each Saturday, a different floor. And they had two totem poles up the stairwells. This is a Canadian museum, of course. They had Native Americans on the basement. They had, you know, mannequins in big glass cases, rubbing sticks together to make fire. And, of course, all kinds of, you know, Native American artifacts. And then the main floor, they had fantastic geology. And then they had great Greek attic vases. And they had fabulous China collection. And they had decorative arts and furniture. And it wasn't like I was I mean, I think I love the Native American stuff, and the Greek attic vase was the best. But it wasn't as if I had a passion for rocks or Chinese, whatever. It just didn't matter to me. And the best part is it was the same every week year after year. Nothing changed. That was the best. That was the absolute best. And it wasn't an exhibition. It was the collection. Basically, it was the collection. And, you know, after I had done several rounds of these six floors, I got desperate, so I would go nearby in Queens Park. There was this Sigmund Samuel gallery of Canada that was a bit desperate. That was usually good for one visit every few months. But that was Cornelius Krieghoff and his beautiful paintings of rural life in 19th century Quebec. Well, you can imagine, for a kid, this is, okay. And then, you know, after did that a few times, I said I would go further in the field to the art gallery of Ontario. And that was a group of seven. And that was pretty good too. But nothing could sustain me like the [inaudible] museum. So, my dream was to work there. That was my dream. And I was a kid. But my dream was to be, like, if I could have slept there, I would have slept there, but to work there. And sure enough, when I was 18, I actually got to, I got a job in the education department. So, I started in the education department at the ROM when I was 18. I remember working with Eugenia. I can't remember her last name. But I think if I remember correctly, she was, well, spinster is not a word you hear these days, but in any event, she was not married and I don't believe ever intended to or whatever. And she was a vegetarian. And she only wore rubber shoes. No leather. No leather. So, but she, I don't know, but anyway, she hired me. I worked there. And then I would say that when I got to Berkeley, I did this two semester sequence on the history of textiles. That was like I died and went to heaven. Absolutely delicious, two courses. Then when I got to Texas, Indiana, no, I did material culture course with Warren Roberts. It was terrible. It was horrible. No he would just make a list on the board. Chairs, tables, baskets. It was just >> Elizabeth Peterson: We went to the cemetery in Bedford. That actually was, that was fantastic. >> Barbara Kirshenblatt Gimblett: Yeah, but also he, the best thing was when he would bring in a Windsor chair and he would just wax ecstatically about the Windsor chair. He would put the Windsor chair on the table, and he would just go on and on and on about the Windsor chair. I mean, that's what I, I remember about Warren. That was material culture. And that didn't go anywhere. So, then when I went to Texas, there was, the University of Texas had a marvelous, marvelous collection of Mexican toys. I can't remember who made the collection. I don't recall now. But there was the desire to exhibit it. And I remember trying to work on that, but it never went anywhere. And so it was really only when I got to New York, and the first opportunity to do a major exhibition was the, was the image before my eyes, was on the photography collection, with that wonderful, with [inaudible] this wonderful man. And then on the strength of that, the Jewish museum, which is the venue for the exhibition, asks me to co curate an exhibition of textiles from their collection. So, I had an opportunity to work with their textile collection. And that was a trip because I was crazy about textiles and had done a lot of them. I had taken two semesters on the history of textiles. I was a weaver. And so the opportunity to work with that material was just stunning. So, that was that. And then there was the Smithsonian, the folklife festival, the bicentennial year. It was in '76. And then, I'm trying to think, there were some smaller things here and there. But then I'm not sure how it happened, but I got interested in the history of how Jews were exhibited or how they exhibited themselves. And started to write about it. And started to write about, oh, I know, there was that conference that produced the book exhibited cultures. Yeah, Iven and Steve Lavine. >> Nancy Groce: Yeah, that's right. >> Barbara Kirshenblatt Gimblett: And I remember that I wrote a paper for that conference. But I my paper was towards the end. And as I was listening to the conference, I remember Alpers. I can't remember her first name. It was something about visual interest. That if something is not of visual interest, it shouldn't be shown, it shouldn't be exhibited. There's no point because you only want to exhibit something that's worth looking at. And I thought, really? And I thought, I took my paper, said, I'm not going to deliver this paper. And I sat there, and as I listened to all the people I disagreed with, I put together my thoughts and I stood up and I gave it to them. And then I went home and I wrote it up, and then it became objects of [inaudible]. So, I think, I'm trying to think if that was my first major essay on a museum exhibition subject. It might have been. It might have been. And I think this was, you know, this idea of the poetics and politics of culture was kind of, I think, the kind of opening that got me going in terms of writing about museums and exhibition and world fairs and stuff like that. >> Elizabeth Peterson: I love the article about the Los Angeles festival. >> Barbara Kirshenblatt Gimblett: Oh, that was, that was another amazing thing, you know, the idea that not understanding it is like a precondition for appreciating it. That, an original, as Michael Kirby said, or Richard, that they prefer to turn the sound off when they're watching something, you know? That this, there was something about that that I just found so interesting. But those, you know, those are opportunities. It's a real case, therefore, conferences and those kinds of events because they can actually generate some kind of insight or way of thinking that just sitting by yourself you just wouldn't, it wouldn't happen. >> Elizabeth Peterson: Well, and across fertilization, people coming from different perspectives. >> Barbara Kirshenblatt Gimblett: Exactly, exactly. >> Elizabeth Peterson: And then how did I think through this work, this begins to get you moving towards UNESCO, or ICH, Intangible Cultural Heritage, Intangible Heritage. >> Barbara Kirshenblatt Gimblett: You know, I'm trying to think. When that happened, I think there was kind of a gathering, one of many probably gatherings, organized by the Smithsonian in 2001, something like that. And also Diana Taylor had been working with Nordis. I think she was with the Paris office. And they organized something on heritage, intangible heritage. So, there were a couple of opportunities like that that I was involved in that got me really thinking about it. Pardon me. So, it was really precipitated by that initiative, to create the category. And the attempt of folklorists to deal with it, with, you know, all of the, to help to define it more sharply, but on the other hand, to expose the, how complicated it was to be thinking in those terms. And also, you know, having identified intangible heritage is like letting the genie out of the bottle. Then you have governments trying to own it and sort of, you know, and all the issues, oh, I know, I'll tell you what was a critical moment. A really critical moment would have been around 1982, when Edward Bruner invited me to join him to co teach a study abroad program for American undergraduates. It was called international honors program, I think we called it. IHP. It was established by Margaret Mead many years ago. And the idea was to take American students for a full academic year, and everything would be homestays, and they would be exposed to other cultures, and, you know, that kind of thing. So, he had intended to do it with a colleague. And he had set it up as a curriculum in tourism. That it would be an anthropology year, but the focus would be tourism. And things did not work out with the colleague. And at the very last minute, I get a phone call from him. I didn't know him ahead of time. Would I like to be his co teacher and join him for this nine months of study abroad? And it was all it was not about ship. There was no ship. We went on a ship somewhere. We literally, you know, flew to San Francisco, got disoriented, and then, you know, it was six weeks in Japan, in Cobey, we went from Japan to, where did we go, from Japan, I think to India, or to Bali, to India, Singapore for a week, Nairobi, Cairo, Jerusalem. I wonder if I left something out. And it was amazing. But then I realized, he put together a kind of crazy curriculum. I said, Ed, what are you doing? Why in Japan are we reading about Africa, you know? Because he had some anthropology curriculum in mind. And I don't know whether he was going chronologically in the history of anthropology or something. And I said, Ed, why are we in with the newer when we're in Japan? I said, and, you know, we should, look, we should take it, we are tourists, and your curriculum is about tourism. Let's just do it. Let's really make it a curriculum about tourism, and we can do participant observation because we are tourists basically. So, we did. Well, that turned out to be the transformative experience. That would set me completely on the path for looking at the relationship between tourism, museum and heritage. So, once I had that kind of experience, and I had it now, I had it now in six different countries, and the beauty of it also was that when you study tourism, you are usually studying a circumscribed event or place. You're studying a festival or a performance and it repeats, it goes over and over again, or it's a site, and you go back to it over and over again. It's perfect for, you know, a four or six week visit. So, then I really, really had a lot to work with. And we co authored a very nice article called Messiah Mulan. Really fascinating case study in Kenya. So, I think that he I have to credit him with taking me along this tourism path. I don't think I would have done it otherwise. I think I was put off by tourism. And, in a way, that's always, for me, a kind of signal that my resistance to the topic is usually a sign that I should figure out why I'm having a problem with it. And then I discover there's something there that's really worth exploring. So, that, that kind of a thing was a very big factor also. >> Elizabeth Peterson: Now, did that experience then when you went back to NYU teaching, I mean, did it impact the way you were teaching? >> Barbara Kirshenblatt Gimblett: Absolutely. I then taught that material. That's my tourist productionist course came directly from that material. And, of course, then I incorporated American material, like Plymouth plantation, and always I did experiential learning, so it meant fieldwork and taking students out and, you know, doing stuff like that. >> Elizabeth Peterson: I don't know how we are. >> Nancy Groce: Well, we're getting toward the end of time. Yeah, but we'll do a little more. Can you just touch briefly on how you got the gig in Poland? >> Barbara Kirshenblatt Gimblett: Oh, you know, I'll tell you what was fascinating. I feel like I've had interestingly enough, I feel like what I've done in the public sector has been more important than anything I've done in the academic world. That's how I feel. And I know that's odd because I remember in the development of public folklore, the feeling that academics was the gold standard, and public folklore was somehow rather a consolation prize, which I've always argued against, as you know. And as somebody that's worked in both fields, both areas, as an academic and as somebody in the public sphere, I think that when I think about the projects that I feel I've had the I've made the greatest contribution, it's image before my eyes, it's the project with my father, it's this museum. These are big projects. They're major, major projects. And they've had, I think, more impact than, I mean, I think they've had more impact in my academic work, actually. I think they are the better for having done the academic work, for sure. And it's not a matter of either/or. On the contrary, obviously, these are related. So, what happened was around 2000, I heard like in the air they're creating a museum of the history of Polish Jews in Warsaw. And there was never another sentence. That's all I heard. I thought, that really doesn't sound very promising. Maybe it's some weird guy who's got some cockamamie idea, you know, and maybe he's thinking I'll make a broad exhibition somewhere. And it's Poland, it's Warsaw, and nobody knows anything about it. And I think to myself, if it's anything serious, there would be more information. Then in 2002, I get this phone call from [foreign name] who was the leader of the project. And he said, you know, would I he said he's coming to New York. He would like to show me the project. Would I meet with him? I said, sure. So, we meet at the Polish Consulate in New York, which is on Madison Avenue. It's a beautiful French mansion. It was beautiful. It is a French mansion. And now, of course, they've refurbished it. But when I went there in 2002, it looked like the Red Cross had just evacuated. It was, you know, bare light bulbs. It was little cubbies. They divided everything up. It was dingy. And now they've really, it's beautiful, they've fixed it up beautifully. And he was in a guest suite at the very top floor. And it was like this sort of, I don't know what Louis it was, furniture, that thread bare, and anyway, one of those Louis, so he got out his little laptop and he showed me the project. And I say to myself, wow, that looks interesting. So, he goes back to Warsaw, and he calls me a while, a couple of months later, would I come to Warsaw for a week to review the work they had done, which what that meant was three things. Outline of the historical program, which was like 120 page document of the history from 960 to the present. Two, a database of materials that could be useful to make the exhibition, whether we have the originals or not. And three, the master plan. They already had a draft of the master plan for the exhibition. So, I said, sure. So, I go, and they have their offices are they rented an old little house in the northern part of the main part of the city. And like the floorboards, you could see down to the Earth. And I'm thinking to myself, in this little house that's falling apart, and they're making this, they're trying to make this massive major museum? I, you know, I don't know. And they put me up in this hotel where clearly the owner's wife or something had made the bedspreads and the curtains and the fluorescent turquoise and orange. It was, it was 2002. So, I was really impressed. And I wrote a report. And the fundraiser in New York read the report, and he said, well, now, he says, you know, until I read your report, I didn't really know what the project was about. So, clearly, I got it and was able to communicate to them what they were actually doing. And we stayed in touch. So, how did it come about? Michael Steinlove, who was an old and dear colleague of mine, teaches at Grets [phonetic] College. And he had been working closely with Yesia [phonetic] in Poland. And at a certain point, he said to Yesia [phonetic], who was the leader of the project, he said, you should talk to Barbara. So, and Yesia [phonetic], you know, being in Poland, not being so connected to the U.S., he didn't know who I was. I don't expect that he would. So, he called. And then when we got to know each other. But it's pretty unusual. Child of Polish Jewish immigrants, a child of Polish Jews, with a specialty in east European Polish Jewish Yiddish culture with museum experience. And the museum experience was not as someone who had only and always worked in a museum. But rather had been thinking critically and hopefully interestingly about museums and their history and especially the ways in which Jews had been presented. It's a very, very, very unusual combination. And with practical experience and curating exhibitions. Although nothing like, you know, what they were envisioning. So, we stayed in touch and met periodically and organized a panel at the Association for Jewish Studies, and also some sessions with colleagues to critique the work. And then finally, once the museum is established, actually founded in 2005, then they were ready to take the master plan and develop it as an exhibition. And that was when he asked me to lead that process. And that began in April of 2006. >> Nancy Groce: Had the museum opened? >> Barbara Kirshenblatt Gimblett: We opened the building in April of 2013 and we opened, we had the grand opening with the exhibition in October of 2014. [ Inaudible ] It's doing great, actually. We have a wonderful director, Daria Shtola. And [foreign name] who was, who led the project for 15 years actually really, really deserves credit for having given it, for having provided the vision and given it the shape that it took. >> Nancy Groce: We could probably go on for hours and hours. Can you, would you like to tell us what your next big project is? >> Barbara Kirshenblatt Gimblett: Well, yeah, actually, what I want to do now is write a book about the making of the exhibition. That's what I want to do. >> Nancy Groce: Well, you just gave a wonderful Baucan talk about the exhibition. So, thank you so much for coming to Washington. Thank you for sitting for this interview. >> Barbara Kirshenblatt Gimblett: Thank you, Nancy. I appreciate it. >> Nancy Groce: And we'll have you back. >> Barbara Kirshenblatt Gimblett: I'm ready for part two. >> Nancy Groce: Part two, yes, thank you so much, Barbara. >> Barbara Kirshenblatt Gimblett: Thank you. Thank you very, very much. Thank you. Appreciate it.